— Client Results
Ad Spend That Earns Its Place on the Balance Sheet
Every engagement below is measured by ROAS threshold, CPL reduction, and revenue per dollar invested — not impressions, not reach, not engagement rate.
4.8× Avg ROAS
We map current spend, conversion paths, and attribution gaps. No recommendations without a documented baseline.
−41% Median CPL
Median cost-per-lead reduction measured from onboarding baseline to 90-day mark.
$2.3M Revenue Attributed
Total tracked revenue tied to Empicon-managed campaigns across ecommerce and SaaS verticals.
/ Numbers First
Four Engagements. Four Audit Trails.
Ecommerce — Google Ads
6.1× ROAS in 60 Days
A direct-to-consumer apparel brand was spending $28K/month at 1.8× ROAS. Rebuilt Shopping feed structure, tightened match types, and introduced dayparting. Result: $170K revenue on $28K spend at day 60.
Audit trail: feed audit → structure rebuild → bid strategy switch → 14-day holdout test confirming lift.
SaaS — Meta Ads
−58% CPL, 3× Pipeline
B2B SaaS tool entering a crowded category. Restructured audience segmentation, introduced value-based bidding, and split-tested six landing page variants. CPL dropped from $214 to $89 in eight weeks.
Audit trail: audience rebuild → landing page A/B → bid strategy migration → CRM pipeline attribution.
Local Services — Google + Meta
4.2× Lead Volume, Same Budget
Home services company generating 18 leads/month at $220 CPL. Rebuilt local campaign structure, introduced call-only ads, and replaced their landing page. Reached 76 leads/month at $52 CPL within 45 days.
Audit trail: geo targeting audit → landing page swap → call tracking install → weekly CPL review cadence.
Ecommerce — Retargeting Funnel
11× Return on Retargeting Spend
Supplement brand with high cart abandonment and no structured retargeting. Built a three-stage audience funnel, aligned creative to purchase intent, and capped frequency. $9K retargeting budget returned $99K in 30 days.
Audit trail: pixel audit → audience segmentation → creative matrix → frequency cap testing → revenue attribution.
Empicon transformed our sales—clear, measurable, and truly reflects who we are.
Joseph Juma
+ How We Work
Methodology Visible at Every Step
Each engagement follows a fixed diagnostic sequence. No phase is skipped — the audit trail is the deliverable.
01 — Baseline Audit
We document current ROAS, CPL, CAC payback, and funnel drop-off before touching a single campaign setting.
02 — Structural Rebuild
Campaign architecture, audience segmentation, and bid strategies are rebuilt against the unit economics target — not industry benchmarks.
03 — Controlled Testing
One variable per test. Holdout groups confirm lift. Every change is logged against the revenue baseline.
04 — Margin-First Scaling
Budget increases are gated by ROAS threshold confirmation — capital only flows when the unit economics hold.
▸ Audit Slots Are Limited
See Where Your Ad Spend Leaks
A free audit maps your current ROAS, CPL, and funnel conversion against your actual unit economics — no estimate, no fluff.